Strategy Essay Example | Topics and Well Written Essays - 500 words - 1

Strategy - Essay Example earch engine today is its ability to be â€Å"integrated into a third party’s website or intranet† (The Economist, 182) that also allows corporate intranets to search company documents. Its search engine also offers services to advertisers to run large campaigns through its search engine, which contributes tremendously to its bottom line. Google’s Adsense and the ability of its search engine appliance to be integrated into a company’s intranet for a charge, synergizes with its basic search engine facility, thus, enhancing the revenue potential of the engine. Its acquisition of YouTube in 2006 also allowed it to receive advertising revenues for ads displayed during internet videos, while its 2008 acquisition of DoubleClick allowed the company to generate advertising revenues through banner ads. Its other business segments such as Gmail, GoogleMaps, Google scholar and several other products and services add to its search engine with each segment complementing the other services. Google’s introduction of the Android operating system also allowed the company to penetrate the growing market of the mobile internet industry. All these capabilities of Google products and services, which work in synergy and complement each other in terms of increased traffic and market reach, illuminate its success. While Google’s basic services, such as its search engine and mail, are free, it is able to derive revenue from other revenue generating services attached to the free ones such as Adsense. The synergy of Google’s product and services increases the traffic and usage of its services, which allows it to reach and penetrate the market deeper. Google’s deeper market reach and penetration translates to its wider market base, which ultimately redounds to enhanced revenue for the company. All these innovative products and services were a product of Google’s talented workforce and its unorthodox corporate set-up. To maintain its innovativeness, Google always